So catering’s the game.

How does a caterer win that game?

Well that’s precisely what we’re going to talk about.

First, let’s use a bit of common sense. If you are going to have a leg up on the competition, what’s the most obvious thing you’ve got to nail down.

Price.

I don’t care how much a potential customer likes you. If you’re price is not right, then they will go elsewhere.

The problem now becomes…

What’s the right price?

If you have to ask it means you haven’t narrowed down you target audience.

That’s one of the main reasons to figure out your target audience!

They will have a “right” price.

You see, if you don’t target your audience, your audience will be full of people wanting cheap catering, expensive catering, or middle of the road cost catering.

You see my point?

Then what you’ll end up doing is only selling to 1/3 of your audience.

That’s 2/3 in wasted effort, time, and money!

So to summerize, the things a caterer should do to gain a competitive edge are first, figure out your target audience. Second, pick a price that target audience wants.

Then next thing a catering company needs to gain a competitive edge is to have a professionally built website.

Not just any old website.

One that shows off your bright side.

You need to have a place where your target audience can go to get all the information they need to make the decision to call.

Use your common sense.

What do you look for when you shop for a service? Price? Reviews?

Basically, get a website built by a reputable service and put those things on it.

Done.

You will now be ahead of the game.

Till next time…keep it real.

As with any construction business, paint contracting faces significant competition. The battle for large-scale projects and clients which lead to successful company longevity can be absolutely brutal. It is critical for you to make properly guided decisions for your business every step of the way, while maintaining a constant appetite for beating out your competitors. There are a few simple points for you to keep in mind while you are strategizing the best way you can come out on top.

The most straightforward way to ensure a consistent client base is to know your target audience. Pittsburgh house painting to see an example. Determining the specific client you want to service allows you to zone in on the exact needs which exist within each project. This sets you up to prepare for any and all requirements, questions, and desires a client might have from start to finish, which is a powerful foundation for professionalism, money management, and staffing.

Another way to steadily outdo the competition is to over deliver value to each client. Make sure they know when they hire you for a project that you will accomplish the task correctly and efficiently, but let the details speak for themselves in the final product. Some examples of over delivering value could be precise scheduling, particular finishes, and respectful employees.

The last point to mention is the importance of online reputation. These days, it is extremely common for potential clients to seek out contractors online and use past client reviews as a sounding board for moving forward. You want to make sure that when someone searches for your industry and location, they find not only you but they find that you are in good standing within the community. For example, searching “paint contractors Billings” should lead a potential client to positive feedback about contractors in that area.