Paint Your Vision: A Brief Guide to Staying Competitive as a Painting Company

painters Pittsburgh
In today’s world, contract work, especially for painters Pittsburgh such as yourself can be difficult. It’s even more difficult when it comes to owning your own company and competing with others. It certainly is difficult but it is by no means impossible.

Confidence is certainly key to a successful business; however, a good bit of humility takes a company a long way too. Nobody likes working with an arrogant group of know-it-alls because it makes people feel worthless and they’ll be less likely to work with a company like this again. Your company is nothing like this! Your company prioritizes good service with great smiles. This homey approach to business makes your company stand out because, while other companies only put forth decent product, your company values it’s customer’s time. This practice will guarantee better connections with prospective business partners and customers as well as better the work environment for your team.

You know better than anyone else that being a company of painters isn’t cheap work. That’s why it’s also important to remember good business in the midst of all of this. Be kind, be confident, but also be financially smart. You’ve worked hard to develop an excellent service people want but how do you expand your profits? You’ve gotta think outside of the box. If you’re a company of painters, what else can you offer up as a company? If it’s possible, offer to help clean cobwebs from your clients’ property, perform minor repairs in areas you’re painting, whatever you can come up with to be of service to them, go for it. This may seem counter intuitive, it’s more work that you may not specialize in, but in the long run it will help your company stand out as a unique business that values the customer first and isn’t that what your clientele really want?

Things A Caterer Can Do To Gain A Competitive Edge

So catering’s the game.

How does chick fil a catering win that game?

Well that’s precisely what we’re going to talk about.

First, let’s use a bit of common sense. If you are going to have a leg up on the competition, what’s the most obvious thing you’ve got to nail down.


I don’t care how much a potential customer likes you. If you’re price is not right, then they will go elsewhere.

The problem now becomes…

What’s the right price?

If you have to ask it means you haven’t narrowed down you target audience.

That’s one of the main reasons to figure out your target audience!

They will have a “right” price.

You see, if you don’t target your audience, your audience will be full of people wanting cheap catering, expensive catering, or middle of the road cost catering.

You see my point?

Then what you’ll end up doing is only selling to 1/3 of your audience.

That’s 2/3 in wasted effort, time, and money!

So to summerize, the things a caterer should do to gain a competitive edge are first, figure out your target audience. Second, pick a price that target audience wants.

Then next thing a catering company needs to gain a competitive edge is to have a professionally built website.

Not just any old website.

One that shows off your bright side.

You need to have a place where your target audience can go to get all the information they need to make the decision to call.

Use your common sense.

What do you look for when you shop for a service? Price? Reviews?

Basically, get a website built by a reputable service and put those things on it.


You will now be ahead of the game.

Till next time…keep it real.